one small step for design...

So on Saturday, Simon tweeted that he'd come across some pretty obvious design rip-offs in a well-known SA store. Not on the side of the street or in a dodgy flea market, but in YDE of all places. Young Designers Emporium. 

"Out shopping & came acros this BLATANT RIPOFF of the @TokiDoki brand @ YDE Canal Walk! pic#1 pic#2"

Those of us who follow and enjoy Simone Legno's work (Tokidoki) were pissed off and seriously disappointed that a large store who claim to be centred on original design would carry something like that. A tweeting crusade ensued. Well, I say crusade, but mostly Simon tweeted @YDEtweets and @Tokidoki a lot, and we re-tweeted everything he posted. The more eyeballs the better.

Today, he got his response... 

“@YDEtweets: @TokiDoki @HelloVinyl After further discussions, the designer has made a decision to recall the bags.”

 

How fabulous is that? It shows the power of twitter and the power of our opinions. If three of us had walked in to a YDE store and complained about the bag to a store manager, I doubt much would have happened. But using a tool like twitter that has the potential to spread far and wide puts the brand in your hands. You now have a say in a brand's PR.

[as an aside, let's protect our designers and their hard work! tweet fakes whenever you find them!]